Groundunit
UK
About Creative Capabilities Reel Clients Work Brief
UK-based London-led Working UK-wide

A UK
production unit.
End to end
.

A London-led production unit working UK-wide for agencies, brands and broadcasters. More than a fixer, less than an agency: the creative production layer between an international brief and a UK shoot that works.

Selected UK work Reel · 2021 — 2026

Built to land between agencies, brands and broadcasters as the team that actually delivers the work. UK crews, UK locations, senior producing, calm bridge from brief to wrap.

About the unit

A UK production unit, built around the brief.

Groundunit is a UK production unit. London-led, working UK-wide for agencies, brands and broadcasters. We handle the work end to end: creative development, casting, field producing, post and delivery.

Trusted by BBC Studios, All3Media, Wonderhood, Atomized, Aurora Media Worldwide, Live Nation, Warner Bros. Discovery and the Royal Commission for AlUla. The unit handles complex productions, multi-stakeholder programmes and the kind of brief that needs a calm, senior interface between agency, brand and on-ground team.

Our particular value is the creative layer that sits between pure logistics and a full agency: treatment input, local story angles, location-led suggestions, contributor research. The production intelligence that turns an international brief into a UK shoot that works.

Our principal producers are bilingual in English and Arabic, with particular strength on culturally sensitive briefs and projects that need to land in front of agency, brand and broadcast clients in parallel.

Base
London, UK
Delivery
UK-wide, international on request
Languages
English · Arabic
Specialism
Branded · Documentary · Live events · Campaign
Founder
Alex Hart, Senior Creative Producer
The creative layer

More than a fixer. Less than an agency.

International teams arrive with a concept, a director, an agency or a client. They don't need us to take over the creative.

They do need someone local who can strengthen the idea, sanity-check it, make it achievable, suggest better locations, understand the tone, help with contributors and shape the production around what's actually possible in the UK.

That's the layer we add. Not a full creative agency, but the production intelligence that turns an international brief into a UK shoot that works.

Treatment input
Local story angles
Location-led creative suggestions
Contributor research
Interview planning
Cultural and contextual advice
Branded content approach
BTS and social content ideas
Editorial structure for documentary
Adapting briefs to UK realities
Making smaller shoots feel premium
UK cultural cross-check
Capabilities

Senior production, across the lane.

01 · Branded

Branded content and commercial campaigns

Senior producers on brand films, TVCs, digital and multi-strand global campaigns. Run end to end from creative through delivery.

02 · Documentary

Editorial and documentary

Story shaping, casting, contributor handling, field producing. Particular experience on culturally sensitive briefs and contributor-led narratives.

03 · Live events

Live music, sport and BTS

Multi-event programmes, behind-the-scenes content, fast-turnaround delivery under live constraints. Music tours through to international sporting events.

04 · Broadcast

Broadcast format support

Forward planning, casting and production across major UK broadcast formats. BBC Studios, Channel 4, Channel 5, All3Media, Endemol Shine.

05 · Stakeholder

Agency, brand and government interface

Calm, practical bridge between agency, brand client and on-ground team. Years of senior client-side work for state and global brand stakeholders.

06 · Crew & supplier

Trusted UK crews and suppliers

A working file of UK department heads, crew and suppliers vouched for by repeat use, not a static directory.

Selected reel

Work in motion.

Global campaign · 2024

AlUla, Forever RevitalisingRoyal Commission for AlUla

Live music · 2024

Alicia Keys, Live at MarayaLive Nation × AlUla Moments

Music video · 2022

Katie Gregson-MacLeod, ComplexSony Music UK

Reel slot · drop YouTube ID
Place additional credit here

e.g. ARM Beneath the SurfaceAtomized Studios · 2025

Trusted by

UK broadcasters, agencies and global brands.

BBC Studios
BBC
Channel 4
Channel 5
All3Media
Endemol Shine
Studio Ramsay Global
Fremantle (Thames)
Done + Dusted
Warner Bros. Discovery
Eurosport
Live Nation
Royal Commission for AlUla
IMG
Wonderhood Studios
Atomized Studios
Mentorn Media
IWC Media
Great Scott Productions
Aurora Media Worldwide
Selected work

Recent credits.

17 selected
2021 — 2026
2021
The One Show @ COP26Live broadcast
BBC StudiosBBC One
Production
Dragons' DenReturning format
BBC StudiosBBC One
Casting
Ultimate Wedding PlannerReturning format
BBC StudiosBBC
Forward Planning
Love TrapEntertainment format
Great Scott Productions / All3MediaChannel 4
Casting
Trials That Shocked ScotlandReturning factual
Mentorn MediaChannel 5
Production
Big Scottish Book ClubCultural format
IWC MediaBBC Scotland
Production
2025
Wonderhood Studios, Music of the Red SeaCultural documentary
Wonderhood / Museums Commission KSAResearch, casting, on-ground production
Producer
2025
ARM, Beneath the SurfaceBranded technology film, medical innovation
Atomized StudiosCasting, scripting, location coordination
Producer
2026
British Council, podcast series6-part podcast (under NDA)
Aurra StudiosEditorial development, high-profile contributors
Series Producer
2022
Katie Gregson-MacLeod, ComplexMusic video
Sony Music UKProduction, casting
Producer
Ed Sheeran, Autumn VariationsVisual album
UK production
Production
Delta Taps, with Emily HampshireBrand campaign
Production
Production
Kylie Minogue, Kiss Me Once TourTour film, Australia leg
Done + DustedProduction
Production
2021
World Snooker ChampionshipTournament broadcast support
IMG / World Snooker TourProduction
Production
You Like That · Miss TemperanceAward-winning shorts
Independent
Producer
2023 — 24
Royal Commission for AlUla, Forever RevitalisingMulti-strand global brand campaign
RCUBranded film, documentary, tourism, commercial
Senior Producer, Creative Lead
2026
Warner Bros. Discovery, BTS / Tested ByMulti-event film series for Eurosport
WBD Sports / Koastal ForestInternational sporting talent across four events
Senior Producer
2022 — 24
Aurora Media Worldwide, AlUla MomentsHigh-volume branded destination content
Aurora / RCUConcerts, festivals, sport, cultural programmes
Digital Producer, Creative Lead
2024
Alicia Keys, Live at MarayaLive music event film
Live Nation / AlUla MomentsHero film, talent and editorial content
Producer
2025
208 Productions, FII9International conference photography
FII Institute15 camera operators, 3 editors, 40+ sponsors
Producer
Brief in

Brief landing?
Let's talk.

Send the script, the boards, or a paragraph of what you're trying to make. Honest read on feasibility, ballpark spend, timeline. Same day. Often the same hour.

hello@groundunit.co.uk +44 7542 286 254 London · UK-wide delivery